What is SEO strategy and how to create one

Published April 25, 2012 | By Oleksiy Synelnychenko

SEO (search engine optimisation) is the process of improving the visibility and effectiveness (clickthrough rate, conversion rate, user experience) of a website in organic (non-paid) search results. An SEO strategy is a plan to make an SEO campaign a success. Before we get into the specifics, it is worth pointing out that one of the most important components in any SEO strategy is to always be prepared to change/adjust/experiment with an existing SEO approach by regularly making tweaks as a result of the world events happening around us as well as changes that take place in the search industry (e.g. Google’s Panda Update, Venice Update, Over-Optimization Update, etc.). SEO tactics heavily depend on numerous online and offline factors in...

Posted in Hi-tech Know How, SEO | Tagged Search Engine Optimization (SEO), seo strategy | 1 Comment

ArtDriver launches mobile version of corporate site

Published April 23, 2012 | By Oleksiy Synelnychenko

ArtDriver has officially launched a mobile version of the corporate website. The mobile site can be viewed at m.artdriver.co.uk. The technology behind the new site is based on HTML5/CSS3. We have implemented an auto redirect from the full site to the mobile site for all major smart phone agents while at the same time allowing the smart phone users to view the full site and read our blog. Special thank you goes to the design and development team for making an effort in bringing this project to life on such a short notice and in spite of having a heavy workload. Here is some statistical data on the marketing importance of mobile presence: The size of the mobile market is currently 1.08 billion smartphone users and 3.05 billion sms enabled...

Posted in Company News | Tagged mobile web development | Leave a comment

5 ways of mobile marketing via SMS

Published April 11, 2012 | By Oleksiy Synelnychenko

Even though SMS messaging has been around for quite some time, businesses of all kinds are still finding new ways in which sms marketing can help carry out day to day tasks, reach out to customers, and add greater value to outreach campaigns. Even webmasters who may be more naturally inclined to make use of email and instant messaging can benefit from services that offer web to SMS and email to SMS functionality. Here are five potent ways in which webmasters can turn mobile marketing via SMS to their advantage. 1. Get SMS notifications when a server goes down Being able to receive email notifications from your server regarding important system events and failures is invaluable for any webmaster, but what do you do when you’re not able ...

Posted in Hi-tech Know How | Tagged mobile marketing, SMS | Leave a comment

Guest blogging guidelines

Published April 4, 2012 | By Oleksiy Synelnychenko

We are accepting guest blog posts. If you have an idea and your post follows the guidelines listed below, please send it for review/approval to contact@artdriver.com with a subject line “Guest Blog Post.” Content guidelines: Your guest blog post should focus around one of the following topics: Digital marketing (SEO and social media) Mobile website development WordPress (how to, tools, case studies, statistics) Google Analytics Website development (usability, conversions, etc) Graphic design General guidelines: Your post should not be a plain advertisement that includes links to your site. We are looking for high-quality guest blog posts that add value to our site and are of interest to our readers. We do not take out links that ...

Posted in Company News, Custom Web Design & Development, Hi-tech Know How, SEO, Social media | Tagged guest blog posts, guest blogging | Leave a comment

How to track web traffic from print ads

Published March 28, 2012 | By Oleksiy Synelnychenko

We’ve recently been approached by a NGO that was running a print ad in the local newspaper to promote a fundraising event. The organization, while promoting their marathon via a QR code, needed to know how many people ended up on their website using the redirect URL (server-side redirect from a non-existent web page) embedded into their QR code that was published in the newspaper. In case anyone has run into a similar task and needed to figure out a way to track visits from a redirect, we have an easy solution. Let’s presume that we have a QR code URL www.site.com/printad, and it needs to redirect to www.site.com/fundraising-marathon/index.php. The redirect www.site.com/printad is setup using an .htaccess file or some other server sid...

Posted in Hi-tech Know How, SEO | Tagged Google Analytics, QR code | Leave a comment

Pinterest’s flaw

Published March 21, 2012 | By Oleksiy Synelnychenko

Pinterest has become a popular discussion topic among digital marketers, and it definitely generated a lot of attention and curiosity in the blogosphere. While there are plenty of articles written about what this aspiring social network does and how to use it, I would like to point out one flaw that I discovered this morning after performing a search on Pinterest hoping to find the WSJ’s infographic titled “25 documents you need before you die.“ After I typed in “25 documents” keyword into the Pinterest’s search bar and clicked the search button, I was presented with a never-ending wall of identical infographics populating my screen like raindrops on my window. Even though I could find the infographic that I needed, I was no...

Posted in Hi-tech Know How, SEO, Social media | Tagged Pinterest | Leave a comment

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What is SEO strategy and how to create one

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