All articles by: Oleksiy Synelnychenko...

5 tips to increase website conversion rate

Let’s admit it: you’ve fantasized about getting a 10+% conversion rate and what that would do to your business. With higher conversion rates, a business can afford to spend more on advertising, bring in more traffic and usually generate more profit. However, if you’ve actually tried to increase your conversion rate, you’d know that it’s not an easy task and it requires to: Understand how different digital marketing technologies (eg. SEO, SEM, usability, etc) work – which, in my opinion, is an easy part. You just have to buckle up to your computer chair and learn the craft by reading hundreds of blog posts and conducting own SEO experiments. Understand how human behaviour perceives the web, and this is a very difficult task...

How to change Ukraine’s image on Google

Lots of Ukrainians are furious at the fact that Ukrainian dating sites dominate Google search results about Ukraine. Google Autocomplete (or Google Instant) inserts “Ukrainian women” as one of the top options to search for. While Ukrainian women are beautiful, websites of the Ukrainian agencies that focus on arranged marriages are not the best sources of information to promote Ukraine’s image. Let’s work together to change this! One can find tons of various Ukrainian dating sites that make money by connecting Ukrainian women with foreign men. These sites seem to be profitable, and while they dominate organic Google search results, they also invest in Google paid ads and occupy the top screen real estate spots located above the orga...

What is SEO strategy and how to create one

SEO (search engine optimisation) is the process of improving the visibility and effectiveness (clickthrough rate, conversion rate, user experience) of a website in organic (non-paid) search results. An SEO strategy is a plan to make an SEO campaign a success. Before we get into the specifics, it is worth pointing out that one of the most important components in any SEO strategy is to always be prepared to change/adjust/experiment with an existing SEO approach by regularly making tweaks as a result of the world events happening around us as well as changes that take place in the search industry (e.g. Google’s Panda Update, Venice Update, Over-Optimization Update, etc.). SEO tactics heavily depend on numerous online and offline factors inc...

ArtDriver launches mobile version of corporate site

ArtDriver has officially launched a mobile version of the corporate website. The mobile site can be viewed at m.artdriver.co.uk. The technology behind the new site is based on HTML5/CSS3. We have implemented an auto redirect from the full site to the mobile site for all major smart phone agents while at the same time allowing the smart phone users to view the full site and read our blog. Special thank you goes to the design and development team for making an effort in bringing this project to life on such a short notice and in spite of having a heavy workload. Here is some statistical data on the marketing importance of mobile presence: The size of the mobile market is currently 1.08 billion smartphone users and 3.05 billion sms enabled ...

5 ways of mobile marketing via SMS

Even though SMS messaging has been around for quite some time, businesses of all kinds are still finding new ways in which sms marketing can help carry out day to day tasks, reach out to customers, and add greater value to outreach campaigns. Even webmasters who may be more naturally inclined to make use of email and instant messaging can benefit from services that offer web to SMS and email to SMS functionality. Here are five potent ways in which webmasters can turn mobile marketing via SMS to their advantage. 1. Get SMS notifications when a server goes down Being able to receive email notifications from your server regarding important system events and failures is invaluable for any webmaster, but what do you do when you’re not able t...

Guest blogging guidelines

We are accepting guest blog posts. If you have an idea and your post follows the guidelines listed below, please send it for review/approval to contact@artdriver.com with a subject line “Guest Blog Post.” Content guidelines: Your guest blog post should focus around one of the following topics: Digital marketing (SEO and social media) Mobile website development WordPress (how to, tools, case studies, statistics) Google Analytics Website development (usability, conversions, etc) Graphic design General guidelines: Your post should not be a plain advertisement that includes links to your site. We are looking for high-quality guest blog posts that add value to our site and are of interest to our readers. We do not take out links that a...