Let’s admit it: you’ve fantasized about getting a 10+% conversion rate and what that would do to your business.
With higher conversion rates, a business can afford to spend more on advertising, bring in more traffic and usually generate more profit.
However, if you’ve actually tried to increase your conversion rate, you’d know that it’s not an easy task and it requires to:
Understand how different digital marketing technologies (eg. SEO, SEM, usability, etc) work – which, in my opinion, is an easy part. You just have to buckle up to your computer chair and learn the craft by reading hundreds of blog posts and conducting own SEO experiments.
Understand how human behaviour perceives the web, and this is a very difficult task...
