The popularity and power of social media has encouraged businesses to constantly monitor conversations happening on Twitter and get insights on what people think about you, your business or your products. Social media monitoring is not an easy task, and if you add the need to filter out the conversations that are only relevant to your business, the monitoring job becomes almost impossible. This is where the social media listening tools come into play.
There are many software applications that are used by web developers, marketing professionals and business managers to keep track of Twitter conversations. The social listening tools can be used to study various trends across the world or to study the popularity of certain brands and products. Five of the most popular tools, used to monitor and study Twitter conversation and analyse the value of the tweets, are listed below:
1. The Archivist
The Archivist (http://archivist.visitmix.com/) is one of the leading analytical tools used for Twitter monitoring. This tool is used to track various keywords that are related to your interest. It also helps to save tweets. It also allows you to find the most popular users. The tool arranges all information (most popular URLs, words, users and tweet volume) in nicely formatted charts.
If you are interested in the latest trends and happenings on Twitter, then you need the Trendsmap tool (http://trendsmap.com/). This tool allows you to observe the latest on-going trends on Twitter in real time. It also gives you information on the latest trends in your town, country and around the world. By clicking on a particular tag, you can get a stream of tweets related to your chosen topic.
3. Google Alerts
If you do not have much cash to spend on social listening tools, use Google Alerts. Google Alerts tool (http://www.google.com/alerts) is free and easy to set up. You can set up alerts and receive news in your inbox. You have to select a few phrases as your keywords and configure the application to scan the web for those keywords.
4. Social Mention
This tool is excellent and the best part is that it is completely free and can be used by those who have almost no other option left. Social Mention (http://www.socialmention.com/) is used for tracking and monitoring sentiments. You have to set up a keyword, and all monitoring will be done based on that keyword. The tool will monitor and segregate positive, neutral and negative sentiments that have been posted on Twitter and that relate to your designated keyword.
CoTweet (http://cotweet.com/) is an amazing tool that can be extremely useful for those who would like to manage many different Twitter accounts through a single login. Another great thing about this tool is that it is free. You can easily get it off the Internet and learn to use it within hours. Brand and keyword monitoring can also be done through this tool. So if you and your colleagues need to manage the tweets together, you all can log in and take advantage of this tool.
I’ll end here. Remember that each tool has its own features, so when you choose your social media marketing tools, make the judgement based on your main goal.
What social media marketing tools do you use?